Precision
Section and thickness are set by load analysis, not by what the market happens to stock. The drawing comes first — then the first sheet of steel
Our storyOur Story
Parts that come together — into a mark that stays
An Egyptian engineering company. We design metal furniture, build it in our own workshop with a published specification behind every number — and teach the same craft in our academy
The piece
The joint
The frame
The ideaIdentity · System · Engineering
The mark didn't start as a pretty shape — it started as a way of working
A letter T made of two pieces meeting at one precise joint, inside a square frame that stands for order and measure. It is the same idea behind our knock-down furniture: separate parts becoming one solid piece
- 01Assembly as a visual ideaThe act of taking apart and putting together became the symbol itself; the mark explains how we work before it explains our name
- 02The T — TAMA's identityDrawn as two metal pieces meeting at one precise joint, the way furniture parts lock into a single, stable product
- 03The square — SQUARE's philosophyThe frame around it stands for order, measure, stability and engineering precision: the values every product is built on
- 04Reduction that works everywhereA simple, legible form that keeps its strength on metal sections, packaging, print and screens
Our promiseOur Promise
No number without evidence
Steel thickness, section, part count, assembly time, warranty — every number on a product page has a written source. A number that isn't documented yet isn't published at all; it reads “Pending verification” until the evidence arrives
In a market that sells furniture by the photo and the promise, we chose to sell it by the specification. The engineering drawing sits inside the product gallery, not behind a hidden tab, and the load test is published with its method and date — or not at all
This isn't a marketing line; it's a working rule inside the workshop and the academy alike: what we can't prove, we don't write
Engineering drawing on the product page
Documented load test
Written warranty
Ships as a regular parcel
The workshopThe Workshop
One workshop — from drawing to parcel
Four stations under one roof: design and analysis, cutting and welding, finishing and testing, packing and shipping. No third party between the drawing and the product — and the same stations are taught in the academy
The product on the bench
- Monthly production capacity
- Pending verification
- Workshop address
- Pending from the client
- Workshop photography
- Temporary images
- Stations
- 4 under one roof
Our valuesPrecision · Modularity · Stability
What we measure every decision by
Four values that came out of the square around the letter — and show up in every product and every lesson
Modularity
Every product knocks down, assembles with one key and ships as a regular parcel. Separate parts — one solid result
Stability
Steel in a chosen section, powder-coated in specified approved colours — built to hold for years, not for a single season
Transparency
A published specification, a source for every number, and temporary images labelled as such. What we can't prove, we don't write
MilestonesMilestones
Milestones along the way
Dates are published once they arrive, documented, from the client — the same rule as every other number on this site
The beginning
A workshop and one decision: a section chosen by load analysis, not by what happens to be available
Date pending from the clientThe first product with a published spec
The clothes rack: 5 parts, one key, a regular parcel, and an engineering drawing on the product page
Date pending from the clientThe documented load test
A written method and a report published on the product page — the number is not published before it
Status pending verificationThe academy
The first Arabic-language course in blow-mould design, with a complete free lesson before any commitment
Date pending from the clientThe teamThe Team
Who stands behind every specification
One team designs, builds and teaches — each role answers for a number published on the product page
R-01
Design & analysis
Mechanical design engineer
SolidWorks modelling and load analysis that fix the section and thickness before the first sheet is cut. The drawing you see on the product page starts here
The drawing on the product page →R-02
Cutting & welding
Workshop lead
Cutting, bending and assembly in chosen sections — not in whatever the market stocks. No third party between the drawing and the product
How we make →R-03
Finishing & testing
Quality lead
Electrostatic powder coating in specified approved colours, and load testing to a written method — before any number is published
The specification table →R-04
The academy
The instructor
A blow-mould design engineer with 12 years' experience, teaching the same method the clothes rack was designed with
The course page →Next step
The product proves the academy — the academy proves the product
Start from either end: a published specification in the shop, or a complete free lesson in the academy. A quote within 48 hours on WhatsApp